A rep in the Southeast sent out a brilliant promotion that apparently tripped some bah humbug gene in a distributor.
The rep reps a toy company. He sent an email offering a turkey or a ham for sending in up to date contact information in response to an email.
While most everybody anticipated a real turkey or ham, we got a little toy turkey and a toy pig from the toy company the rep reps. Inside was a holiday card with refrigerator magnet that gave the rep’s show schedule for 2010 and a coupon for bucks off a real turkey or ham at a national chain.
It was a really good promotion. The rep got a list cleaning, the distributors got a sample to show their kids and customers and everybody had fun.
Well, most everybody. One distributor in Florida needs a sense of humor injection from his HMO. Perhaps he can get it when he gets his swine flu shot!
I thought it was brilliant. I showed the pig to my two year old grandson who promptly stuck it in his mouth. That was a surprise that I didn’t expect and an image that I will carry for a while in my mental picture book.
I’m also recommending to distributors that they show plush toys to customers. This was pretty cool.
Happy Holidays from us to you.
nowell